By Andrew Griffiths
Basic, functional advertising and marketing principles, such a lot of which are applied at reasonably priced, are supplied during this resource of notion for small enterprise vendors who are looking to be proactive approximately advertising their company. the entire advertising thoughts are confirmed and used worldwide, but they don't require loads of time or particular abilities. This ebook is helping execs determine the best way to create shopper loyalty courses, generate unfastened word-of-mouth advertisements, advertise their enterprise from the surface in, advance a robust company snapshot, and get effects quickly. company proprietors are inspired to enforce one notion from the publication a week, in order that in a single yr fifty two new rules may have been constructed, expanding tremendously the possibility of extra clients and gains.
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Additional info for 101 Ways to Market Your Business: Building a Successful Business with Creative Marketing (101 . . . Series)
There was no followup or after-sales service. Sitting on the floor in some dusty corner was a box filled with the names of thousands of customers that had already used this business but had never been followed up. This is a very common fault of small business operators. They don’t stay in touch with their past customers because they don’t know what to say. The main product that the company offered was the selling and installation of garage doors. To me it appeared logical that they should offer a free after-sales service call where they visit the house to oil the door, tension the chain and generally make sure that everything is working well.
You can include your name to give the business a more personal feel. Roger’s Real Estate 3. Include your location if you plan to focus on one area. Roger’s Russian Real Estate 4. If you specialise try to put that in your name as well. Roger’s Russian Residential Real Estate Our business name used to be ‘Australian Business and Marketing Solutions’. People had fallen asleep by the time they were half way through it. We became known as ‘Solutions Marketing’ which suited us as it said what we do in a fairly simple way.
Uniforms tend to be costly but, like most marketing tools, you purchase them to suit your budget. Perhaps you can start with matching shirts and name tags and work up to skirts, trousers and shorts. Quite often staff will be prepared to pay some of the costs towards their uniforms because it saves them the problem and expense of continually buying new clothes for work. Once again, find a company uniform that you like and see if you can apply it to your business. Even very small businesses can have a uniform—the size of the business is irrelevant.
101 Ways to Market Your Business: Building a Successful Business with Creative Marketing (101 . . . Series) by Andrew Griffiths