By Mitchell Levy
This publication can assist you delight in the benefit of construction and the intensity of worth a publication (or sequence of books) can create on your company. no matter if the writer writes the booklet themselves, had their clients/partners supply content material, or had it ghostwritten, you'll be proficient and encouraged via the tales and classes of others' successes with books. The authors during this booklet wrote content material that allowed them to illustrate innovation, proportion their business plan, increase patron retention, and percentage tips and strategies on utilizing a device or carrier. the truth that they placed this content material in a publication gave their rules weight and elevated their credibility and attractiveness. Having the books appear on Amazon, BN.com and different bookstores in addition to for my part offering their books to clients/prospects quite helped to force the influence in their message. while you're a CEO, CMO, evangelist or anyone on your corporation that should exhibit concept management, force lead new release, and bring up profit, this publication is a useful learn because it may help you catapult your good fortune.
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Additional info for 42 Rules for Driving Success With Books: Success Stories of Corporate and Author Thought Leadership
They called back to ask if I could lower the price a little for 20 cases—just over 1,000 copies. Since then, this agency is responsible for ordering over 4,000 copies. I have also sold in bulk to corporations that sell to the government. Suffice it to say 'Government Marketing Best Practices' is not a NY Times bestseller, but it is by far the best selling book in the government market. The great thing is the book was not designed to be a profit center—it was designed to position me as the expert in marketing to the government.
I said no at first because I was not sure that anyone would care nor did I see how that would help me monetarily or in generating business. Reluctant at first, 'If You Only Knew' was given "birth" about six months later in the form of a self-help book with each chapter having a significant story byline. If I only knew what a significant impact it would have on my business, I would have done it years before. During the past decade, my colleagues have been competing in an unfair playing field. , only a small number are making a significant income.
Until you experience it, it's hard to imagine the kind of career boost you can get when you have at least one book with your name on the cover. I'm not sure my own business would even exist as a viable enterprise without my various books. Not that the books are a primary revenue stream for me—but they open so many doors that would be much harder to get through without those credentials, and they more than pay their own way through actual orders. Books are the easiest way to certify your expertise.
42 Rules for Driving Success With Books: Success Stories of Corporate and Author Thought Leadership by Mitchell Levy